Origo: Brand design and communication

Coreform positions Origo shopping centre as a modern, multi-functional and accessible retail centre spreading the message: Origo is in the centre and always relevant.

Every day since 2003, about one million visitors every week  take the opportunity to visit Origo - a multi-functional railway station and retail complex, which continues to grow.
Coreform task was to create a brand for new Origo shopping centre and to devise and implement a communications strategy. Rapid analysis of campaign results and qualitative brand studies were among Coreform overriding tasks.
Coreform positions Origo shopping centre as a modern, multi-functional and accessible retail centre spreading the message: Origo is in the centre and always relevant. In the first two years, the Origo brand attained its highest brand rating and customer popularity, taking place among the leaders in the shopping centre market.