Laima Confectionary stores

Laima Confectionary is a sub-brand of the stock company Laima with more than 25 stores in Riga and other cities of Latvia.

Laima Confectionary is a popular sweet shop to buy chocolate, pastries and sweets as a gift; it is as well a trendy café to enjoy hot chocolate drinks and freshly baked cakes.

Coreform advised Laima in brand strategy and the development of visual identity. The visual identity of Laima is based on Laima’s historical achievements. The graphics conceive the sweetness of festive occasions and warmly invite everyone to enjoy the sweet moments in the candy-store café.