F2 World Cup Series: Brand design

The concise and dynamic F2 brand is a successful conduit for the realisation of its sporting, strategic and financial goals.

F2 World Cup Series is an international powerboat cup competition organized by the Union Internationale Motonautique (UIM).

Coreform developed brand abbreviations, visual identity and communications solutions for Internet and TV coverage. The F2 logo reflects the essence of the F2 brand and the values and principles embodied by it, visually and phonetically capturing the speed, ambition and energy of powerboat competition. The red line of the letter F symbolically depicts a powerboat, while the F blue line represents the turbulence of water. The concise and dynamic F2 brand is a successful conduit for the realisation of its sporting, strategic and financial goals.