F1H2O: brand refresh

The F1H2O brand is more professional, faster and more powerful – above water and beyond limits.

The Formula 1 motor boat World Championships have been globally organized since 1982. Today, F1H2O is a global brand and the leader in the water motor sports category offering fans exciting competitions in person and live transmission throughout the World.

Coreform conducted a visual audit of the F1H2O brand and prepared a brand refresh in line with the brand’s values and future ambitions. The F1H2O brand is more professional, faster and more powerful – above water and beyond limits.