Extreme: Brand design

The creative concept is articulated by the slogan "Change the skin" and the "Chameleon" logotype which symbolises difference and yearning for transformations.

Extreme is an American designer fashion store representing popular and charismatic brands: Ed Hardy, Christian Audigier, Bejeweled, Smet, Kowboys, Crystal Rock, etc. The brand development strategy for Extreme involved the development of the brand’s visual identity, store layout and creation of communication guidelines. The brand concept for Extreme devised by Coreform is based on the principle of ‘extreme transformations’ which is provided by the vivid American designer brands represented in Extreme stores. The creative concept is articulated by the slogan "Change the skin" and the "Chameleon" logotype which symbolises difference and yearning for transformations.